Foundation first.Then everywhere.
We don't start with the logo or the ad. We start with what's true about you, write it down, and build every touchpoint from it ourselves. Here's how.
The SevenTides.
A tide is moved by something you never see. Brands are too. The first four tides live beneath the surface and shape how people feel about you. The last three are where people actually meet you.
Foundation
Purpose, mission, vision, positioning and the promise. What you stand for, in words the whole team can use.
Story
The narrative, the origin, the proof and the one line people repeat when you leave the room.
Voice
How you sound. Personality, words that are yours, and ready-to-use language for every audience.
Identity
The look. Logo system, color, type, imagery and the small graphic details that make it yours.
Website
Structure, copy, design and build, with SEO and AI search baked in. The place the brand lives.
Social & Content
Recurring series, templates, cadence and an idea bank, so the brand shows up every week.
Everywhere Else
Merch, print, email, decks, signage, packaging and the front door. Every last touchpoint.
Three ways in.
Start with Foundations. Add the build and the content engine when you're ready, or all at once.
Brand Foundations
The front door. We listen, audit and research, then write the foundation: purpose, positioning, story, personas, voice and identity, delivered as a brand book your team will actually use.
- Discovery & honest audit
- Purpose, positioning & promise
- Narrative, personas & voice
- Identity system & guidelines
- Brand on a page
Identity & Website
The foundation, made visible. Logo systems and websites designed and built by the people who wrote the strategy, on Squarespace or custom code.
- Logo & visual identity
- Website design & build
- Copywriting
- SEO & AI search
- Launch assets
Content Engine
The brand, every week. Social systems, templates, photo and video, newsletters and campaigns that keep you consistent long after launch.
- Social series & templates
- Photo & video production
- Newsletters
- Integrated campaigns
- Merch & print
Listen. Find. Build. Carry.
Senior people from the first call to the last file. A clear timeline, weekly check-ins and one point of contact.
Listen
A discovery call, a project brief and an honest audit of what's strong and what's in the way. We talk to founders, teams and, whenever we can, customers.
Find
Research, reviews and workshops. We find the pull that's already there and write the foundation: purpose, positioning, story and voice.
Build
Identity, website, templates and content, designed and built from the foundation by the same team that wrote it. Nothing lost in a handoff.
Carry
Launch, a content rhythm and a brand book your team can run without us. We stay close as long as you want us there.
Everything a brand needs, from one foundation.
Brand strategy
Brand audit
Positioning & messaging
Audience & personas
Competitive analysis
Naming
Partnership strategy
Logo development
Visual identity systems
Brand guidelines
Rebranding
Merch & print
Website design & build
Squarespace & custom code
SEO & AI search
Digital strategy
Consumer journey
Social systems & templates
Photography & video
Content strategy
Newsletters
Integrated campaigns
Paid media, with trusted partners
Good to know.
Do you only do strategy?
No. Strategy is where we start, but we build too: logos, websites, social systems, templates, photo and video. The people who write your foundation are the people who build from it.
How long does a project take?
It depends on what we're building and how much of it we build. Every proposal comes with a clear timeline and weekly check-ins.
What does it cost?
Every project is scoped to what you need. After a first call we send a custom proposal and scope of work, so you know exactly what you're getting before we start.
Do you work with individuals and small teams?
Yes. Some of our favorite work is for founders, coaches, athletes and small teams whose work is better than their story.
Can you build on Squarespace?
Yes, and we push it well past the templates. We also build custom pages and tools, like live river conditions and fishing calendars, when a brand needs them.
Do you run paid ads?
We plan paid media as part of a campaign and bring in trusted partners to run it, so the brand stays at the center and the budget goes further.