Everything startsbeneath the surface.
We don't start with the logo or the ad. We start with what's true about you, write it down, and build everything else from it.
What we do.
Strategy first, then the craft to bring it to life. One brand, carried all the way through.
Brand strategy
Brand audit
Positioning & messaging
Audience & personas
Competitive analysis
Naming
Logo development
Visual identity systems
Brand guidelines
Rebranding
Website design & build
SEO & AI search
Digital strategy
Consumer journey
Social content & templates
Photography & video
Content strategy
Newsletters
Campaigns
Paid media, with trusted partners
The SevenTides.
A tide is moved by something you never see. Brands are too. The first four tides are the pull beneath the surface, the things people feel. The last three are the movement above it, how your brand shows up and keeps going, whatever that looks like for you.
Foundation
Purpose, mission, vision, positioning and the promise. What you stand for, in words the whole team can use.
Story
The narrative, the origin, the proof and the one line people repeat when you leave the room.
Voice
How you sound. Personality, words that are yours, and ready-to-use language for every audience.
Identity
The look. Logo system, color, type, imagery and the small graphic details that make it yours.
Presence
Showing up as yourself wherever people meet you, so every first impression feels like the same brand.
Rhythm
A steady pace you can keep. The habits, templates and cadence that keep a brand moving long after launch.
Momentum
Listening to what lands and building on it, so the brand grows stronger every season.
Start where you are.
Every project begins with the foundation. Bring it to life and keep it moving when you're ready, or all at once.
The Foundation
We listen, dig in and write down what's true about you: purpose, positioning, story, the people you're for, your voice and your look. You get a brand book your team will actually use.
- Discovery & an honest audit
- Purpose, positioning & promise
- Story, people & voice
- Identity & guidelines
- Brand on a page
Bring it to life
Everything people see, built from the foundation by the same person who wrote it, so nothing gets lost along the way.
- Logo & visual identity
- Website design & build
- Copywriting
- SEO & AI search
- Launch
Keep it moving
The rhythm after launch. Content, photo and video, and campaigns that keep the brand consistent and growing.
- Social content & templates
- Photo & video
- Newsletters
- Campaigns
- Ongoing brand support
How a project unfolds.
You work directly with Joey from the first call to the last file. A clear timeline, regular check-ins and no handoffs.
Listen
A first call, a project brief and an honest look at what's strong and what's in the way. We talk to founders, teams and, whenever we can, customers.
Discover
Research, reviews and real conversations. We find what's already true and write the foundation: purpose, positioning, story and voice.
Build
Identity, website and content, designed and built from the foundation by the same person who wrote it. Nothing lost along the way.
Launch
Go live with a brand book and simple systems you can run yourself, with support for as long as you want it.
Good to know.
Do you only do strategy?
No. Strategy is where we start, but we build too: logos, websites, social content, photo and video. The person who writes your foundation is the person who builds from it.
How long does a project take?
It depends on what we're building and how much of it. Every proposal comes with a clear timeline and regular check-ins.
What does it cost?
Every project is scoped to what you need. After a first call we send a custom proposal and scope of work, so you know exactly what you're getting before we start.
Do you work with individuals and small teams?
Yes. Some of our favorite work is for founders, coaches, athletes and small teams whose work is better than their story.
Can you build on Squarespace?
Yes. We design and build on Squarespace and take it well past the templates, with custom pages and features when a brand needs them.
Do you run paid ads?
We plan paid media as part of a campaign and bring in trusted partners to run it, so the brand stays at the center and the budget goes further.