Case study · Sports · Speaking · Books · Media
Adonal Foyle
Dream big. Work hard. Give back.
He did his homework by kerosene lamp on Canouan, then played 13 seasons in the NBA. We gave every chapter of Adonal Foyle's life one brand: a foundation, a logo family, a show and three new websites.
The brief
Athlete, author, speaker, coach, nonprofit founder, civic advocate, developer and media host. Eight roles, told as eight separate stories. The job wasn't to add more. It was to show why all of it belongs to the same life.
What was in the way
- Eight roles with nothing tying them together
- No consistent logo, color or type across the site, social and print
- A dated site with overlapping pages and no clear way to book him
- A new show and a children's book series that each needed a home
The foundation
He did his homework by kerosene lamp. Then he played 13 seasons in the NBA.
Insight
Every chapter traces back to a kerosene lamp.
Purpose
Make sure the next kid has the light he had.
Tagline
Dream big. Work hard. Give back.
The identity
A look that matches the feeling.
Color
Night Harbor#0D1F26
Sand#F5EFE4
Lamplight#E7A13A
Grenadine Teal#1E6B68
Ember#C4542D
Driftwood#8E806F
Typography
Fraunces
Display in Fraunces, body in Archivo.
Where it shows up
Out in the world.
What changed
The outcome.
One person, one brand. The AF31 mark leads a logo family for his camps, coaching, real estate and Jumbi Productions, all in one palette and voice. adonalfoyle.com opens with his story and gives every audience a clear door: book, hire, read, give or partner. Foyle's Forum launched with its own guidelines, episode art and site, and Too-Tall Foyle has a home for kids, parents and schools.
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