Featured Work

A Culinary Journey Brought to Life

The Great Umpqua Food Trail was created by Travel Southern Oregon to celebrate the region’s rich culinary landscape. From family-run farms and artisan cafes to vineyards and breweries, the trail highlights the flavors and stories that make Southern Oregon a destination for food lovers. To showcase this experience, we partnered with TSO to produce photo and video content that could inspire new visitors and help those already exploring discover hidden gems along the way.

Capturing Authentic Culinary Stories

Challenge
Travel Southern Oregon needed engaging new content to attract visitors to the Great Umpqua Food Trail and help those already in the region discover local restaurants, wineries, and producers. The existing marketing materials didn’t fully capture the authenticity of the people, places, and ingredients that make the trail unique.

Solution
We produced a two-day photo and video shoot across trail locations—documenting food, landscapes, and the makers behind them. From colorful shaved ice and artisan pastries to biodynamic vineyards and olive groves, we highlighted both the flavors and the stories that define the trail.

Impact
The result was a robust library of authentic, versatile assets that Travel Southern Oregon and its partners could use across websites, social media, and print. These visuals built excitement and trust, inspiring travelers to explore the trail and celebrate the region’s culinary richness

A Content Toolkit for Tourism Marketing

Challenge
Travel Southern Oregon needed more than standalone visuals—they required a cohesive library of assets that could serve multiple audiences: potential visitors, media partners, and local businesses. The challenge was to create high-quality content that was versatile enough for web, social, print, and partner promotions.

Solution
We built a comprehensive toolkit of photography and video assets optimized for every channel. This included horizontal and vertical formats, thumbnail imagery, and caption-ready videos, ensuring easy use across campaigns and by trail partners. The content was designed to reflect authenticity, optimism, and the natural beauty of the region.

Impact
With this toolkit, Travel Southern Oregon now has a lasting library of assets to support year-round tourism marketing. The materials elevate the visibility of the Great Umpqua Food Trail, empower local businesses to promote themselves, and provide media outlets with ready-to-use content—extending the reach and impact of the trail far beyond the region.

A Legendary Brand Experience

For over five years, we have partnered with Legendary Outfitters, a premier fly fishing guide service based in Oregon, led by veteran guide and owner Bryon Salaz. Our collaboration aimed to elevate their brand presence and authentically reflect the legendary experiences they offer to anglers of all skill levels.​

Through a strategic blend of storytelling, brand development, and digital transformation, we helped shape an identity that not only showcases their expertise but also strengthens their position as a trusted leader in the fly fishing industry.

Crafting an Authentic Brand Identity

Challenge
While Legendary Outfitters had earned credibility on the river, their brand identity wasn’t fully expressing the adventure, expertise, and natural beauty that defined their guided trips. Without a distinct voice or consistent visual system, the brand risked blending into competitors and failing to connect with both experienced anglers and curious beginners.

Solution
We built a strong brand foundation:

  • Defined a clear, authentic voice that resonated with anglers of all levels.

  • Created a compelling visual identity rooted in adventure, expertise, and Oregon’s untamed landscapes.

  • Delivered consistency across website, social media, customer communications, and promotional materials.

Impact
Legendary Outfitters gained a recognizable and emotionally resonant brand presence. Their new identity not only reflects the promise of a “legendary” trip but also inspires trust, strengthens client relationships, and sets them apart in the outdoor adventure industry.

A Dynamic Digital Presence

Challenge
In today’s digital-first world, Legendary Outfitters needed more than reputation alone—they required a website and online experience that captured the spirit of their trips while making it easy for clients to learn, engage, and book. Their existing digital presence didn’t yet reflect the excitement of fly fishing or the professionalism of their guides.

Solution
We spearheaded a full brand refresh and website redesign:

  • Developed compelling copy for legendaryflyfishing.com that showcased trip offerings, from single-day adventures to multi-day floats.

  • Designed a seamless, visually engaging, and mobile-responsive site that elevated user experience.

  • Streamlined navigation and booking, making it simple for clients to explore options and reserve trips.

Impact
The redesigned website transformed into a true digital gateway to adventure. Clients now enjoy an inspiring, user-friendly experience that mirrors the thrill of Oregon’s waters—leading to easier bookings, stronger engagement, and increased visibility for the brand.

Expanding Reach Through Social Media

Challenge
Fly fishing thrives on storytelling, yet Legendary Outfitters’ social presence wasn’t fully capturing the magic of Oregon’s landscapes or the camaraderie of guided trips. Without a targeted strategy, they were missing opportunities to grow their community, build trust, and inspire bookings.

Solution
We developed a tailored social media strategy:

  • Showcased striking imagery and video that highlighted the thrill of the catch and the serenity of the outdoors.

  • Elevated customer stories and testimonials to create authenticity and trust.

  • Implemented strategic planning and engagement tactics to ensure every post aligned with the brand’s mission and drove meaningful interactions.

Impact
Legendary Outfitters grew a stronger, more connected online community. Their social channels now extend the brand’s reach, inspire both first-time adventurers and seasoned anglers, and consistently drive awareness and bookings.

Adonal Foyle: Where Passion Meets Purpose

Adonal Foyle’s brand journey reflects a rare and powerful fusion of athletic achievement, civic advocacy, and transformational leadership. Seven Tides partnered with Adonal to align his many ventures under one cohesive brand—one that honors his Caribbean roots, NBA legacy, and lifelong dedication to education, philanthropy, and personal growth.

Brand Narrative & Identity

Challenge: Adonal’s personal brand spanned multiple roles—athlete, author, speaker, philanthropist, coach—but lacked a unifying voice and message across digital platforms.

Solution: We led a comprehensive narrative strategy that distilled his core identity into five brand pillars: Athletic Excellence, Education & Advocacy, Philanthropy, Business & Leadership, and Authenticity. Drawing from his journey—from the courts of Canouan to the NBA to the launch of Democracy Matters—we developed messaging that consistently reinforces the theme: Dream Big. Work Hard. Give Back.

Impact: A unified, purpose-driven brand story that now threads across every platform, publication, and partnership.

Digital Presence & Storytelling

Challenge: Adonal’s visual and digital brand lacked consistency and emotional engagement.

Solution: We created a visual storytelling strategy rooted in high-quality photography, consistent color palettes, and authentic copy. We also provided SEO titles, meta descriptions, and copy updates across all main pages to improve organic reach.

Impact: A vibrant, engaging digital brand experience that reflects the warmth, power, and purpose of Adonal’s message.

Website Content & Structure

Challenge: The original adonalfoyle.com lacked clarity, SEO performance, and content structure that showcased the depth of Adonal’s work and voice.

Solution: We restructured the site around core areas of impact: Bio, Coaching, Books, Giveback, Ventures, Speaking, and Camps. Each page was written and optimized to elevate Adonal’s authority and personality while making the site more discoverable and conversion-ready.

Impact: A polished digital hub that now positions Adonal as a thought leader, mentor, and changemaker—whether for students, athletes, or executives.

Platform for Growth

Challenge: Adonal’s brand wasn’t positioned to scale into new partnerships, media, or thought leadership opportunities.

Solution: We developed a content strategy for future expansions, including a branded podcast, merchandise rollouts, speaking opportunities, and publishing promotion. His platform is now built to host campaigns, interviews, and cross-sector collaborations.

Impact: A long-term brand ecosystem designed for growth, visibility, and legacy-building.

Pickwick + Plum was born out of a bold decision—when founder Shelly Caldwell grew tired of online dating, she chose to start a business instead of a relationship. What emerged was more than just a leggings brand; it was a statement of individuality, creativity, and comfort.

Bringing the Brand to Life

Challenge

Pickwick + Plum’s founder, Shelly Caldwell, envisioned a leggings brand that celebrated creativity, individuality, and movement. However, the brand needed visual storytelling that would stand out in a crowded activewear market dominated by mainstream, minimal designs—and resonate with its unique target audience of women aged 35–65 who value art and color.

Where Art Meets Comfort

Solution

We designed and executed a lifestyle-focused photoshoot that highlighted the versatility of the leggings:

  • Movement + Lifestyle – Showcased how the designs transition from workout gear to artistic statement pieces.

  • Photography Mix – Balanced hero images, wide lifestyle shots, and close-ups to capture both product detail and the confidence of wearers.

  • Narrative Positioning – Built a visual narrative for the website and social media that emphasized joy, individuality, and bold expression.

Impact

The imagery brought the brand to life online, positioning Pickwick + Plum as an alternative to conventional activewear. The campaign established them as a brand that celebrates creativity and individuality, connecting directly with their audience and elevating their visibility in the lifestyle and fashion space.

A Brand Built For People

When developing HumanCompliance, we transformed a concept into a fully realized brand in just six weeks, creating a clear, human-centered identity that reflects the company’s mission and values. Our goal was to establish HumanCompliance as a trusted, approachable leader in HR compliance and operations—one that simplifies complex processes while prioritizing people.

From brand strategy to execution, every element of HumanCompliance was crafted with a singular goal: to help businesses navigate HR complexities with ease while creating better experiences for their people. By blending strategy, storytelling, and thoughtful design, we positioned HumanCompliance as more than just a service provider—it’s a company that champions a better, more human approach to HR.

A Purpose-Driven Foundation

Challenge
As a new entrant in the HR compliance space, HumanCompliance needed more than services—they needed a clear sense of purpose. Without a defined mission, vision, and set of values, the brand risked appearing transactional in an industry often seen as cold and impersonal.

Solution
We grounded the brand in three core values—empathy, respect, and simplicity—and wove them into every element of the identity. From brand voice to client interactions, these principles shaped how HumanCompliance communicates, operates, and differentiates itself from competitors.

Impact
The brand emerged with a strong, human-centered foundation that goes beyond efficiency. HumanCompliance now projects a clear promise: HR done with empathy and respect, positioning them as a trusted partner that puts people first.

Building a Strong, Recognizable Identity

Challenge
To stand out in a crowded field, HumanCompliance needed a cohesive visual and verbal identity that conveyed professionalism, trust, and approachability. Without clear design elements or guidelines, their message risked being inconsistent and forgettable.

Solution
We developed a comprehensive brand system:

  • Designed a modern, memorable logo symbolizing clarity and simplicity.

  • Built a calming, dependable color palette anchored in shades of blue.

  • Selected typography that balanced authority with warmth.

  • Delivered detailed brand guidelines to ensure consistency across digital and print platforms.

Impact
HumanCompliance gained a strong, recognizable identity that elevated their credibility and trustworthiness. Their new brand presence now positions them as an industry leader—reliable, approachable, and forward-thinking—ready to scale with confidence.