Case study · Wellness · Therapy & relationship coaching
Nikki Acosta
Live fully. Love deeply.
A licensed therapist and relationship coach whose two businesses felt like two different people. We gave her one brand, one voice and two clear doors.
01 Foundation02 Story03 Voice04 Identity05 Website06 Social07 Everywhere
The brief
Nikki runs a therapy practice and a coaching business. Each had its own look and voice, and together they felt choppy. She wanted one brand that felt like her, everywhere.
What was in the way
- Therapy and coaching looked and sounded like two different brands
- No architecture to show how the offers fit together
- A voice that could slip into shaming language the work is meant to undo
- No system to keep up with social and events
The foundation
The most important relationship is the one with yourself.
Architecture
Nikki Acosta as the master brand, with therapy and coaching as two doors underneath.
Vision
Healed people heal people.
Signature line
Live fully. Love deeply.
The identity
A look that matches the feeling.
Color
Deep Space Blue#10395B
Teal#007589
Tropical Teal#24BABF
Snow#F7F5F1
Soft Gold#D1B67B
Rosewood#A45673
Typography
Playfair Display
Display in Playfair Display, body in Figtree.
Where it shows up
One foundation, every surface.
What changed
The outcome.
One brand with two doors. A master identity and lotus logo family, a coaching site with programs from the six-month Choose Yourself to the Sacred Women's Circle, a 53-slide brand presentation, a marketing playbook and a library of social creative, all in her voice.
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