Case study · Kids media · Animated series
Bounce Back Beny & Friends
Big adventures. Great friends. Full hearts.
A children's show that teaches the same seven tools from Making Space for Love, built into a brand kids can carry: a cast of 14 animal friends, each one great at a single tool.
01 Foundation02 Story03 Voice04 Identity05 Website06 Social07 Everywhere
The brief
Take tools adults use to regulate, connect and bounce back, and make them something a five-year-old can understand, remember and use on the playground.
What was in the way
- Abstract ideas (emotional regulation, self-talk) that kids can't picture
- A big cast that could easily blur together
- Two audiences at once: kids who play, grown-ups who decide
- A show, a site, a shop and social, all starting from zero
The foundation
Kids help each other discover the tools.
Big idea
A neighborhood of friends. A tool for every everyday adventure.
The cast
Fourteen friends from around the world, each one really good at one tool, helping each other instead of being lectured.
Signature line
Lifelong tools for everyday adventures.
The identity
A look that matches the feeling.
Color
Turquoise#1EC0D6
Pink#F04E98
Navy#0E2A47
Warm White#FFF8EE
Where it shows up
One foundation, every surface.
What changed
The outcome.
A brand built to grow into a show. Every friend has a name, a look, a tool and a page, the site speaks to kids and grown-ups at once, and the same system runs the press kit, trading cards, social and the animation production kit.
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Nikki Acosta