Case study · Media · Podcast
Making Space for Love
Love isn't something you chase. It's something you make space for.
A relationships podcast from two friends in a garage, given a brand that is honest, warm and a little hip hop, and a system that shows up every single week.
01 Foundation02 Story03 Voice04 Identity05 Website06 Social07 Everywhere
The brief
Two friends of 25 years, one of them a mental performance coach to NBA champions and Olympians, had a show about the skills underneath relationships. They needed it to look and sound like them everywhere: on Spotify, on Instagram, on a T-shirt.
What was in the way
- A crowded category full of dating advice, and this wasn't that
- Two hosts, many ideas, and no single framework a listener could hold onto
- No consistent look across episodes, clips and covers
- A growing library of content with no system to produce it weekly
The foundation
Healthy love starts with you.
Big idea
Not dating advice. The skills underneath it.
Framework
Two foundations, loving yourself unconditionally and emotional regulation, practiced through seven tools.
Signature line
Love isn't something you chase. It's something you make space for.
The identity
A look that matches the feeling.
Color
Slate#2F353B
Garage Teal#4B8F9F
Sky#97CDE1
Linen#F6F1E9
Beanie Sage#8A8B78
Typography
Big Shoulders Display
Display in Big Shoulders Display, body in Barlow.
Where it shows up
One foundation, every surface.
What changed
The outcome.
One brand from the garage to the feed. The website gives every listener a place to start, the seven tools give the show a framework people repeat, and a template system now turns every episode into reel covers, carousels and quote cards in the same voice.
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